As a follow-up to my last blog post on connecting with your audience with video content, consider this; Here we have a strong business story about IBMs data encryption solution, “Z”. It’s well written and well shot, however, I think it fails to connect in a truly memorable way – why? https://www.youtube.com/watch?v=m_uz4AOKow0&list=PLezLS0Tuqb-6_CaB0rTNcgiBEg19I76ev&index=2 The answer lies in...